The Brand Quiz - Chakravyuh, IIM - Ahmedabad - [PDF Document] (2024)

The Brand QuizChakravyuh 2015

Round 1Print Ads

1

2

3

4

5

6

7

8

9

10

Answers

1. Ford

2. Bayer/Asprin

3. IBM

4. Volkswagen

5. Nikon

6. Fevicol

7. Reynold’s Permanent Markers

8. co*ke

9. Tide

10. Nike

Round 2Famous Ad Campaigns

1. The Line ?• "I was recalling a man in Portland," Wieden told Dezeen, remembering

how in 1988 he was struggling to come up with a line that would tie together a number of different TV commercials the fledgling agency had created for the sportswear brand.

• "He grew up in Portland, and ran around doing criminal acts in the country, and was in Utah where he murdered a man and a woman, and was sent to jail and put before a firing squad."

• Wieden continued: "They asked him if he had any final thoughts and he said: ‘____ __ __’. I didn't like ‘____ __ __’ so I just changed it to ‘____ __ __’.”

2. X ?• According to a New York Times article, the woman behind the signature line

(Frances Gerety, who wrote all of ________’ ads from 1943 to 1968) came up with it right before bed one night after forgetting to brainstorm it earlier for the next morning's meeting. When she reviewed what she'd scribbled down the night before, she thought it was "just OK" -- and, after presenting it at the morning meeting, no one was particularly enthusiastic.

• The slogan perfectly captured the sentiment the company was going for -- that X, like your relationship, is eternal -- while also discouraging people from ever reselling their Xs, as mass re-selling would disrupt the market and reveal the alarmingly low intrinsic value of the product.

• X has been consistently voted as the ‘Best Ad Campaign of Century” and has appeared in all of ________’s ads since 1948.

3.

4.

Fredric John Baur (June 14, 1918 – May 4, 2008) was a American chemist and food storage technician who was known for his development of frying oils and freeze-­‐dried ice cream. However his most notable work was ______________. Baur filed for a patent for the same, and it was granted in 1970.

Moreover, as requested by Baur, his ashes were buried in a part of his invention. What did Baur invent and patent ? Funda ?

Hint, if required.

5. Which Line ?• It was on a freezing January night at 1 Lodhi Estate in the

Capital, that a slogan was born. It was a simple tagline that Ajay Singh, Spice Jet co-founder, who was on the other end of a conference call in progress, came up with after brainstorming on other catchphrases with the core management committee.

• The eureka moment was “____ __ ____ ____ _______”, five words, which when dressed with the brand’s face, permeated through the consciousness of a nation and soon enough found themselves as writings on the wall, hoardings, posters, TV and print advertisem*nts. It was a lesson in rhetoric for the that brand’s competitors who had lost out on the plot ?.

Answers

The Line ?• "I was recalling a man in Portland," Wieden told Dezeen, remembering

how in 1988 he was struggling to come up with a line that would tie together a number of different TV commercials the fledgling agency had created for the sportswear brand.

• "He grew up in Portland, and ran around doing criminal acts in the country, and was in Utah where he murdered a man and a woman, and was sent to jail and put before a firing squad."

• Wieden continued: "They asked him if he had any final thoughts and he said: ‘____ __ __’. I didn't like ‘____ __ __’ so I just changed it to ‘____ __ __’.”

Just do it!

X ?• According to a New York Times article, the woman behind the signature line

(Frances Gerety, who wrote all of ________’ ads from 1943 to 1968) came up with it right before bed one night after forgetting to brainstorm it earlier for the next morning's meeting. When she reviewed what she'd scribbled down the night before, she thought it was "just OK" -- and, after presenting it at the morning meeting, no one was particularly enthusiastic.

• The slogan perfectly captured the sentiment De Beers was going for -- that X, like your relationship, is eternal -- while also discouraging people from ever reselling their Xs, as mass re-selling would disrupt the market and reveal the alarmingly low intrinsic value of the stones themselves.

• X has been consistently voted as the ‘Best Ad Campaign of Century” and has appeared in all of ________’s ads since 1948.

UCB

4.

Fredric John Baur (June 14, 1918 – May 4, 2008) was a American chemist and food storage technician who was known for his development of frying oils and freeze-­‐dried ice cream. However his most notable work was ______________. Baur filed for a patent for the same, and it was granted in 1970.

Moreover, as requested by Baur, his ashes were buried in a part of his invention. What did Baur invent and patent ? Funda ?

Which Line ?• It was on a freezing January night at 1 Lodhi Estate in the Capital,

that a slogan was born. It was a simple tagline that Ajay Singh, Spice Jet co-founder, who was on the other end of a conference call in progress, came up with after brainstorming on other catchphrases with the core management committee.

• The eureka moment was “____ __ ____ ____ _______”, five words, which when dressed with the brand’s face, permeated through the consciousness of a nation and soon enough found themselves as writings on the wall, campaign pamphlets, hoardings, posters, TV and print advertisem*nts. It was a lesson in rhetoric for the that brand’s competitors who had lost out on the plot ?.

Abki Baar …..